Research Articles
2025
Embedded Banking: An Inclusive Governance Framework for Non-Financial SMEs
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2025
Unlocking Consumer Purchase Intentions: The Influence of Omnichannel Retail Strategies and Channel Characteristics
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2024
Customers Delight: Missing Factors in Internet Banking: Case from National Bank of Pakistan
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2024
The Impact of Employee Development on Their Teaching and Learning Skills: Evidence from the Universities & Institutes of Sindh
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2024
Impact of Working Patterns on Employee Engagement With the Mediating Role of Trust
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2024
Social Network Marketing and the Consumer Purchase Intention: Mediation Role of Brand Trust and Brand Image
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2024
HEALTH ECONOMICS AND COST-EFFECTIVE DECISION MAKING: ADDRESSING CONTEMPORARY CHALLENGES AND EXPLORING SOLUTIONS IN PAKISTAN
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2024
Role of External Factors in Adoption of HR Analytics: Does Statistical Background, Gender and Age Matters?
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2023
Does Social Media Marketing Impact the Consumer Purchase Intention through Mediation effects of Brand Equity?
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2023
FORENSIC ACCOUNTING: A BLESSING FOR FRAUD DETECTION
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2023
Green HRM and sustainable organisation growth: a mediating role of team building
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Conference Papers
2023
Effect of Machine Learning in Better Portfolio Management: Evidence From PSX
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